AIG lays down challenge on critical illness
21st January, 2016
The close of 2015 saw one of the strongest enhancements to critical illness cover from any provider, as AIG made a series of big improvements to their plan for Term Assurance. These changes include cover against advanced stage skin cancer and the expansion of critical illness cover for children to now include Down’s syndrome and Type 1 Diabetes.
Experts have seen the improvements from AIG as laying down a challenge to other providers to follow suit by enhancing their own products. AIG has now gone some way to lay down the marker on offering the most comprehensive cover on the market, now covering a wide range of both common and uncommon illnesses. Experts suggest these changes also ensure improved reliability on claims and a substantial boost to children’s critical illness cover for greater support for families.
One of the big drivers of AIG’s recent changes has been the feedback from professional advisers, who have recommended the cover become more responsive to current consumer needs. Steve Casey, Head of Marketing and Propositions at AIG, said: “We believe the comprehensive cover AIG provides now reflects the quality critical illness product clients seek … designed to keep up with the needs of families and with the major situations when customers are most likely to claim."
In such a consumer focussed market, putting the needs of people first and striking the balance between clarity and suitable cover is key if other providers are to follow suit in 2016. Browse our quotes page or contact us directly to find out more about the range of critical cover available.