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Are employers choosing baby boomers over the ‘snowflake’ generation?

21st October, 2019

A Benenden Health study of 1,000 small to medium businesses (SMEs) has shown that over a third would choose to employ a 55-year-old worker over a 24-year-old, even if they had the same CV.

Only a fifth said they would opt for a millennial, described by some business leaders as ‘snowflakes’ with ‘lower productivity’, ‘higher absence rates’ and a ‘poorer grasp of the English language’.

As well as business leaders, young employees were also studied. Over half of generation Z (those aged 16-23) said they felt they had been overlooked for employment because of their age.

Talking to more employees, as many as 47% of millennials also felt they had been viewed negatively, with only 29% of 39-54 year-olds believing they had also been shunned.

Interestingly, although 85% of SMEs did not have a healthcare package in place, 50% of employees felt that a strong health and wellbeing package would be something they look for in an employer.

Unfortunately, over half of the employers surveyed had not consulted their workers on what they would want, to better understand what would motivate different generations in the workplace.

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