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Critical Illness Cover will pay out upon diagnosis of a critical illness

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Life and Critical Illness Bulletin: Aviva launch new Protect+

18th November, 2016

Life and Critical Illness Bulletin: Aviva launch new Protect+

Aviva announce new range of products

After acquiring Friends Life in 2015, provider Aviva has finally announced the full integration of the Friends life proposition, releasing a whole new range of protection products for customers.

These fresh flexible products are all part of the new Protect+, which they feel combines the best of what Aviva and Friends Life have always offered their customers. Life Insurance+, Critical Illness+ and Income Protection+ can also all be upgraded to include some of the added benefits offered by Support+.

Benefits include Second Opinion from Best Doctors, BUPA Anytime Healthline and Counselling and Carer Support from Workplace Options. There is even the opportunity for the valuable Global Treatment and Fracture Cover to be added to any of their new products.

Heart Disease no longer leading cause of death in UK

Figures from the Office of National Statistics (ONS) report that Dementia and Alzheimer Disease are now the primary cause of death in the UK. The two illnesses now account for 11.6% of all deaths registered over the 2015 period.

Up to now, heart disease has always been known as the main cause of death, but an aging population, improved awareness and changes in lifestyles have altered the trend. Dr Keith Klintworth, Deputy CEO of VitalityHealth said: "More and more evidence suggests that a lack of physical activity and a poor lifestyle is a contributor …. [M]ore needs to be done to ensure people are making simple lifestyle changes now.”

Genetic testing could change the Critical Illness landscape

Experts have suggested that an increase in genetic testing could alter how critical illness definitions are made. As more people decide to have the test to see what illnesses they are more prone to have, the potential impact on the insurance industry is hard to ignore.

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