Spring comes early for Whole of Life
2nd March, 2015
After a decline in recent years, Whole of Life (WoL) is back in business, becoming the policy of choice for many consumers looking for that definitive peace of mind for themselves and their loved ones. During 2014, many providers saw an upsurge in sales, as the market and consumers respond to better variation in product options, funeral arrangements and additional benefits.
WoL sales ebb and flow like any other, but according to Ron Wheatcroft, technical manager at Swiss Re, who believes there is a wider cultural change in favour of the product: “It’s just the way that society’s moving. We’ve got quite a positive view to WoL cover and the market could potentially grow.”
Providers that have embraced the digital world have seen consumers responding well to the flexible and user-friendly online systems. Zurich, who made its underwriting and application process available digitally, now sees 80% of its business done online. Insurance provider Aegon has also reported an impressive start to their entry to the market late last year, offering an integrated trust option with the policy (please contact us via email or on the number above for Aegon's prices).
Whole of Life is a comprehensive protection policy that delivers the ultimate peace of mind for customers of any age. We want to ensure you are fully covered in any way we can, so check out our Whole of Life quotes page and see why we offer this wide-ranging and flexible cover option for our customers.