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Level and Decreasing Life Insurance for Mortgage and Family Protection

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
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Critical Illness Cover will pay out upon diagnosis of a critical illness

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

Whole of life policies cover funeral arrangements, inheritance and tax bills

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

Over 50's plans are suitable for people with pre-existing medical conditions

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

UK Life Insurance Customers Prefer To Buy Online

4th August, 2014

According to the latest survey of UK life insurance and pensions customers, people are choosing to purchase their insurance through digital channels – but still prefer face-to-face contact when seeking financial advice. 38% of the 2,870 consumers surveyed by Accenture bought their policy online within the last 12 months. By comparison 33% bought in person and 29% took out the insurance over the phone.

The poll also revealed that over the last year 19% of people compared life insurance quotes online using price comparison websites before taking out a policy and 41% of all customer interactions with life insurance providers were digital including researching, servicing and buying life cover products. IFA's were the most popular channel by which to buy pensions and insurance products and these accounted for more than 35% of all product sales for the year.

With regards to long-term financial planning, in-person remained the preferred method of contact with almost one third of customers doing their business this way and almost half stating they would like to do it this way in the future. The survey also suggests that there is a significant gap between those that actually seek advice and those who think they should. 48% of people stated they feel they would benefit from seeking guidance and  speaking to a financial expert however 51% of people who don't have life insurance or pension policies remain adamant that they don't need any help planning or managing their finances. 

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