Mon to Thur 10:00am – 7:30pm / Fri 10:00am - 4:30pm
Call us on 0800 024 8685 / 01202 714177

Level and Decreasing Life Insurance for Mortgage and Family Protection

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

Critical Illness Cover will pay out upon diagnosis of a critical illness

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

Whole of life policies cover funeral arrangements, inheritance and tax bills

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

Over 50's plans are suitable for people with pre-existing medical conditions

  • Up to 25% cheaper than going direct*
  • Free Will worth £150 with every policy*
  • 5 Star TrustPilot Rating

LV=

History

The company formally known as Liverpool Victoria, originally formed in 1843, began to trade asLV= in May 2007 with the new green heart branding. They are the United Kingdom’s largest friendly society and are mutual meaning that it has no shareholders and is owned by its members. The company now has over one million members.

Current Operations

The company is based in Bournemouth, England but also has offices in Croydon, Bristol and Exeter. The current Chief Executive is Mike Rogers who was responsible for the re-branding of the company.

Protection Products

Life Insurance:

  • Level Term
  • Decreasing term (Mortgage protection)
  • Guaranteed whole of Life

Critical Illness:

  • Level Term
  • Decreasing (Mortgage protection)

Income Protection:

  • Ill health or disability with long term or budget (2 year) claim options
  • Mortgage and Lifestyle Product - Long Term accident sickness and Unemployment

Claims history and other products

In 2009LV= published that they paid out on 90% of all critical illness claims made during that year.

LV= also offer general insurance and investment products.